Assessing the Confluence of Sustainability and Business Models in the Mobile App Development Industry in Poland: An Investigation into Company Strategies and User Perceptions
Jędrzej Cieślak1 ✉️, Yash Chawla2 ✉️ 1Wroclaw University of Science and Technology, Poland 2Wroclaw University of Science and Technology, Poland
Cite as: Cieślak, J. and Chawla, Y. (2025, May). Assessing the Confluence of Sustainability and Business Models in the Mobile App Development Industry in Poland: An Investigation into Company Strategies and User Perceptions. In SCS 2025, 2nd International Conference on Social Contexts of Science (p. 47). Wrocław University of Science and Technology, Poland.
Abstract
In an era where sustainability is a paramount concern, the mobile application industry has lagged behind in adopting eco-friendly and socially responsible practices. This reserach fills a significant gap in the literature by investigating the potential of sustainable development to revolutionize mobile app creation and its impact on society. The primary objective of this publication is to examine whether sustainable development can be leveraged to enhance the success of mobile applications while contributing to broader global sustainability goals. By exploring the intersection of technology and impact, the research offers a comprehensive analysis of how sustainable practices can be integrated into the mobile app development lifecycle. The research presented in this research is structured to offer a dual-perspective analysis: it investigates how end users perceive sustainability in mobile applications and how companies developing these products’ view and implement sustainable practices. By comparing these two perspectives, the research aims to shed new light on the potential advantages that sustainable development can bring to the mobile application sector. This comparative analysis is crucial, as it reveals the real challenges faced by companies and offers practical recommendations for implementing sustainable development practices. Moreover, this research contributes new insights into the field by highlighting the potential of sustainability as a leverage point for the success of mobile applications. Given the increasing consumer awareness and demand for environmentally and socially responsible products, understanding end users' perceptions of sustainability can provide a strategic advantage for developers. The research presented in this research delves into the potential market benefits of sustainable mobile applications, positioning sustainability not just as a compliance requirement but as a competitive differentiator.
Keywords
Business practices, Perspective user, Industry, Mobile, Application, Sustainability, Development, Consumers
Current status of the research is: Work-in-progress